Original language | English |
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Title of host publication | EMAC Conference Cergy-Pontoise (France) |
Subtitle of host publication | Marketing today and for the 21st century. |
Editors | M. Bergadaa |
Publisher | Unknown Publisher |
Pages | 605-624 |
Publication status | Published - 1995 |
Positioning hetegeneously perceived books: brand management of cultural goods
H. Leemans
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review