Positioning hetegeneously perceived books: brand management of cultural goods

H. Leemans

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

    Original languageEnglish
    Title of host publicationEMAC Conference Cergy-Pontoise (France)
    Subtitle of host publicationMarketing today and for the 21st century.
    EditorsM. Bergadaa
    PublisherUnknown Publisher
    Pages605-624
    Publication statusPublished - 1995

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