Positive and negative media image effects on the self

D.H.R.V. Smeesters, N. Mandel

Research output: Contribution to journalArticleScientificpeer-review

52 Citations (Scopus)
Original languageEnglish
Pages (from-to)576-582
JournalJournal of Consumer Research
Volume32
Publication statusPublished - 2006

Cite this

Smeesters, D. H. R. V., & Mandel, N. (2006). Positive and negative media image effects on the self. Journal of Consumer Research, 32, 576-582.