Positive testing in marketing interactions: How to increase cooperation or spending

B.M.E. Briers, M. Pandelaere, L. Warlop

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 34th European Marketing Academy (EMAC 2005)
Subtitle of host publicationRejuvenating Marketing: Contamination, innovation, integration
Place of PublicationMilan
Publication statusPublished - 2005
Externally publishedYes
EventEuropean Marketing Academy Conference (EMAC 2005) - Milan, Italy
Duration: 24 May 200527 May 2005

Conference

ConferenceEuropean Marketing Academy Conference (EMAC 2005)
CountryItaly
CityMilan
Period24/05/0527/05/05

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