Original language | English |
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Title of host publication | Proceedings of the 34th European Marketing Academy (EMAC 2005) |
Subtitle of host publication | Rejuvenating Marketing: Contamination, innovation, integration |
Place of Publication | Milan |
Publication status | Published - 2005 |
Externally published | Yes |
Event | European Marketing Academy Conference (EMAC 2005) - Milan, Italy Duration: 24 May 2005 → 27 May 2005 |
Conference
Conference | European Marketing Academy Conference (EMAC 2005) |
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Country/Territory | Italy |
City | Milan |
Period | 24/05/05 → 27/05/05 |