Positive testing in marketing interactions: How to increase cooperation or spending

B.M.E. Briers, M. Pandelaere, L. Warlop

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 34th European Marketing Academy (EMAC 2005)
Subtitle of host publication	Rejuvenating Marketing: Contamination, innovation, integration
Place of Publication	Milan
Publication status	Published - 2005
Externally published	Yes
Event	European Marketing Academy Conference (EMAC 2005) - Milan, Italy Duration: 24 May 2005 → 27 May 2005

Conference	European Marketing Academy Conference (EMAC 2005)
Country/Territory	Italy
City	Milan
Period	24/05/05 → 27/05/05

Cite this

@inbook{d4d14fd1814a4356b00b294a8d56c4f5,

title = "Positive testing in marketing interactions: How to increase cooperation or spending",

author = "B.M.E. Briers and M. Pandelaere and L. Warlop",

year = "2005",

language = "English",

booktitle = "Proceedings of the 34th European Marketing Academy (EMAC 2005)",

note = "European Marketing Academy Conference (EMAC 2005) ; Conference date: 24-05-2005 Through 27-05-2005",

}

Positive testing in marketing interactions: How to increase cooperation or spending. / Briers, B.M.E.; Pandelaere, M.; Warlop, L.
Proceedings of the 34th European Marketing Academy (EMAC 2005): Rejuvenating Marketing: Contamination, innovation, integration. Milan, 2005.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review