Prahalad's "Bottom of the Pyramid''

Maria Roszkowska-Menkes

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary › Scientific › peer-review

Original language	English
Title of host publication	Encyclopedia of Sustainable Management
Editors	Samuel Idowu, Rene Schmidpeter, Nicholas Capaldi, Liangrong Zu, Mara Del Baldo, Rute Abreu
Place of Publication	Cham
Publisher	Springer Cham
ISBN (Electronic)	978-3-030-02006-4
ISBN (Print)	978-3-030-02006-4
DOIs	https://doi.org/10.1007/978-3-030-02006-4_388-1
Publication status	Published - 4 May 2022
Externally published	Yes

Access to Document

@inbook{40a8449fd5ab4d97bf074a5970998932,

title = "Prahalad's {"}Bottom of the Pyramid''",

author = "Maria Roszkowska-Menkes",

year = "2022",

month = may,

day = "4",

doi = "10.1007/978-3-030-02006-4_388-1",

language = "English",

isbn = "978-3-030-02006-4",

editor = "Samuel Idowu and Rene Schmidpeter and Nicholas Capaldi and Liangrong Zu and {Del Baldo}, Mara and Rute Abreu",

booktitle = "Encyclopedia of Sustainable Management",

publisher = "Springer Cham",

}

TY - CHAP

T1 - Prahalad's "Bottom of the Pyramid''

AU - Roszkowska-Menkes, Maria

PY - 2022/5/4

Y1 - 2022/5/4

UR - https://doi.org/10.1007/978-3-030-02006-4_388-1

U2 - 10.1007/978-3-030-02006-4_388-1

DO - 10.1007/978-3-030-02006-4_388-1

M3 - Entry for encyclopedia/dictionary

SN - 978-3-030-02006-4

BT - Encyclopedia of Sustainable Management

A2 - Idowu, Samuel

A2 - Schmidpeter, Rene

A2 - Capaldi, Nicholas

A2 - Zu, Liangrong

A2 - Del Baldo, Mara

A2 - Abreu, Rute

PB - Springer Cham

CY - Cham

ER -