Predicting Parental Mediation of Personalized Advertising and Online Data Collection Practices Targeting Teenagers

Sanne Holvoet*, Ini Vanwesenbeeck, Liselot Hudders, Laura Herrewijn

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

2 Citations (Scopus)

Abstract

This study tested a model for predicting parental mediation of teenagers' exposure to personalized advertising and the preceding online data collection. Data was collected through a survey of 354 parents of teenagers and analyzed using structural equation modeling. The model showed that parents are more inclined to engage in parental mediation when they have greater levels of concern and self-efficacy. Parental concerns were higher when parents perceived personalized advertising as inappropriate. While privacy literacy predicted more self-efficacy, perceptions of inappropriateness predicted lower self-efficacy. Disliking of personalized advertising only had a direct negative relationship with active parental mediation.

Original languageEnglish
Pages (from-to)213-234
Number of pages22
JournalJournal of Broadcasting and Electronic Media
Volume66
Issue number2
Early online date24 Mar 2022
DOIs
Publication statusPublished - 2022

Keywords

  • PRIVACY CONCERNS
  • PROTECTION MOTIVATION
  • PERSUASION KNOWLEDGE
  • LITERACY
  • ADOLESCENTS
  • SOCIALIZATION
  • APPRAISAL
  • RESPONSES
  • CHILDREN
  • EFFICACY

Fingerprint

Dive into the research topics of 'Predicting Parental Mediation of Personalized Advertising and Online Data Collection Practices Targeting Teenagers'. Together they form a unique fingerprint.

Cite this