Preemption and entry timing

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Entry timing research examines how firm performance varies, possibly non-monotonically, with the order (also known as order of entry) or elapsed time since first entry into a new market. While the pre-emption literature in economics focuses on assumptions for a first entrant to monopolize a market, contemporary strategy scholarship emphasizes more subtle and contingent entry timing effects - with recognition of the importance of endogenous firm characteristics (e.g., complementary assets) and choices (e.g., modes of expansion or entry), and industry contingencies (e.g., knowledge tacitness). Ground-breaking applications of entry timing concepts pertain to international management as well as innovation contexts.
Original languageEnglish
Title of host publicationPalgrave Encyclopedia of Strategic Management
EditorsD. Teece, M. Augier
Place of PublicationNew York, NY and Basingstoke
Number of pages2112
ISBN (Print)9781137007728
Publication statusPublished - 2013


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