Entry timing research examines how firm performance varies, possibly non-monotonically, with the order (also known as order of entry) or elapsed time since first entry into a new market. While the pre-emption literature in economics focuses on assumptions for a first entrant to monopolize a market, contemporary strategy scholarship emphasizes more subtle and contingent entry timing effects - with recognition of the importance of endogenous firm characteristics (e.g., complementary assets) and choices (e.g., modes of expansion or entry), and industry contingencies (e.g., knowledge tacitness). Ground-breaking applications of entry timing concepts pertain to international management as well as innovation contexts.
|Title of host publication||Palgrave Encyclopedia of Strategic Management|
|Editors||D. Teece, M. Augier|
|Place of Publication||New York, NY and Basingstoke|
|Number of pages||2112|
|Publication status||Published - 2013|