Preemption and entry timing

Entry timing research examines how firm performance varies, possibly non-monotonically, with the order (also known as order of entry) or elapsed time since first entry into a new market. While the pre-emption literature in economics focuses on assumptions for a first entrant to monopolize a market, contemporary strategy scholarship emphasizes more subtle and contingent entry timing effects - with recognition of the importance of endogenous firm characteristics (e.g., complementary assets) and choices (e.g., modes of expansion or entry), and industry contingencies (e.g., knowledge tacitness). Ground-breaking applications of entry timing concepts pertain to international management as well as innovation contexts.