Prerequisites for international segmentation

H. van Herk, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

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Original languageEnglish
Title of host publicationMarketing today and for the 21st century
Subtitle of host publicationProceedings of the 24th Annual Conference of the European Marketing Academy, Cergy-Pontoise, France, May 16-19, 1995 (Vol. 2)
EditorsM. Bergadaà
Place of PublicationCergy-Pontoise Cedex
PublisherESSEC
Pages2053-2058
ISBN (Print)2911209001
Publication statusPublished - 1995

Cite this

van Herk, H., & Verhallen, T. M. M. (1995). Prerequisites for international segmentation. In M. Bergadaà (Ed.), Marketing today and for the 21st century: Proceedings of the 24th Annual Conference of the European Marketing Academy, Cergy-Pontoise, France, May 16-19, 1995 (Vol. 2) (pp. 2053-2058). Cergy-Pontoise Cedex: ESSEC.
van Herk, H. ; Verhallen, T.M.M. / Prerequisites for international segmentation. Marketing today and for the 21st century: Proceedings of the 24th Annual Conference of the European Marketing Academy, Cergy-Pontoise, France, May 16-19, 1995 (Vol. 2). editor / M. Bergadaà. Cergy-Pontoise Cedex : ESSEC, 1995. pp. 2053-2058
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van Herk, H & Verhallen, TMM 1995, Prerequisites for international segmentation. in M Bergadaà (ed.), Marketing today and for the 21st century: Proceedings of the 24th Annual Conference of the European Marketing Academy, Cergy-Pontoise, France, May 16-19, 1995 (Vol. 2). ESSEC, Cergy-Pontoise Cedex, pp. 2053-2058.

Prerequisites for international segmentation. / van Herk, H.; Verhallen, T.M.M.

Marketing today and for the 21st century: Proceedings of the 24th Annual Conference of the European Marketing Academy, Cergy-Pontoise, France, May 16-19, 1995 (Vol. 2). ed. / M. Bergadaà. Cergy-Pontoise Cedex : ESSEC, 1995. p. 2053-2058.

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

TY - GEN

T1 - Prerequisites for international segmentation

AU - van Herk, H.

AU - Verhallen, T.M.M.

PY - 1995

Y1 - 1995

M3 - Conference contribution

SN - 2911209001

SP - 2053

EP - 2058

BT - Marketing today and for the 21st century

A2 - Bergadaà, M.

PB - ESSEC

CY - Cergy-Pontoise Cedex

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van Herk H, Verhallen TMM. Prerequisites for international segmentation. In Bergadaà M, editor, Marketing today and for the 21st century: Proceedings of the 24th Annual Conference of the European Marketing Academy, Cergy-Pontoise, France, May 16-19, 1995 (Vol. 2). Cergy-Pontoise Cedex: ESSEC. 1995. p. 2053-2058