Pretesting advertising: Before the rubber hits the road

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	The Sage Handbook of Advertising
Editors	G. Tellis, T. Ambler
Place of Publication	Los Angeles
Publisher	Sage Publications
Pages	217-232
Publication status	Published - 2007

Cite this

@inbook{0c546aca04b949048be0ea3cc73bcfb2,

title = "Pretesting advertising: Before the rubber hits the road",

author = "R. Pieters and M. Wedel",

year = "2007",

language = "English",

pages = "217--232",

editor = "G. Tellis and T. Ambler",

booktitle = "The Sage Handbook of Advertising",

publisher = "Sage Publications",

address = "United States",

}