Price and advertising effectiveness over the business cycle

Keyphrases

• Business Cycles 100%
• Price Elasticity 100%
• Advertising Effectiveness 100%
• Advertising Elasticity 100%
• Knowledge-how 50%
• Reinforced 50%
• Marketing Tools 50%
• Observation Period 50%
• Consumer Packaged Goods 50%
• Goods Category 50%
• Marketing Expenditure 50%
• Price Sensitivity 50%
• Economic Time 50%
• Cross-price Elasticity 50%
• Marketing Budget 50%
• Marketing Effectiveness 50%
• UK Data 50%
• Economic Expansion 50%
• Own-price Elasticity 50%

Social Sciences

• Price Elasticity 100%
• Business Cycle 100%
• Advertising Effectiveness 100%
• Price 100%
• Marketing Instrument 33%
• Know How 33%
• Authors 33%

Economics, Econometrics and Finance

• Business Cycle 100%
• Marketing 100%
• Price 100%
• Price Elasticity 75%
• Fast Moving Consumer Goods 25%