Original language | English |
---|---|
Pages (from-to) | 115-151 |
Number of pages | 37 |
Journal | International Journal of Research in Marketing |
Volume | 10 |
Issue number | 2 |
Publication status | Published - 1993 |
Externally published | Yes |
Prices and pricing research in consumer marketing: Some recent developments
Research output: Contribution to journal › Article › Professional
93
Citations
(Scopus)
4464
Downloads
(Pure)