Prices and pricing research in consumer marketing: Some recent developments

Research output: Contribution to journalArticleProfessional

77 Citations (Scopus)
2421 Downloads (Pure)
Original languageEnglish
Pages (from-to)115-151
Number of pages37
JournalInternational Journal of Research in Marketing
Volume10
Issue number2
Publication statusPublished - 1993
Externally publishedYes

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