Skip to main navigation Skip to search Skip to main content

Prices and pricing research in consumer marketing: Some recent developments

Research output: Contribution to journalArticleProfessional

4720 Downloads (Pure)
Original languageEnglish
Pages (from-to)115-151
Number of pages37
JournalInternational Journal of Research in Marketing
Volume10
Issue number2
Publication statusPublished - 1993
Externally publishedYes

Cite this