| Original language | English |
|---|---|
| Title of host publication | IEBM Companion Encyclopedia of Marketing, 2nd edition |
| Place of Publication | London |
| Publisher | International Thomson Business Press |
| Publication status | Published - 1999 |
| Externally published | Yes |
Pricing
K. Campo, E. Gijsbrechts
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional