Pricing

E. Gijsbrechts, K. Campo

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationCompanion encyclopedia of marketing
EditorsM.J. Baker
Place of PublicationLondon
PublisherRoutledge
Pages528-550
Number of pages23
ISBN (Print)0415093953
Publication statusPublished - 1995
Externally publishedYes

Cite this

Gijsbrechts, E., & Campo, K. (1995). Pricing. In M. J. Baker (Ed.), Companion encyclopedia of marketing (pp. 528-550). Routledge.