| Original language | English |
|---|---|
| Title of host publication | Companion encyclopedia of marketing |
| Editors | M.J. Baker |
| Place of Publication | London |
| Publisher | Routledge |
| Pages | 528-550 |
| Number of pages | 23 |
| ISBN (Print) | 0415093953 |
| Publication status | Published - 1995 |
| Externally published | Yes |
Pricing
E. Gijsbrechts, K. Campo
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional