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Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationCompanion encyclopedia of marketing
EditorsM.J. Baker
Place of PublicationLondon
PublisherRoutledge
Pages528-550
Number of pages23
ISBN (Print)0415093953
Publication statusPublished - 1995
Externally publishedYes

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