Principles of pricing

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationThe Informed Students Guide to Marketing
EditorsP. Kitchen, T. Proctor
Place of PublicationCornwall
PublisherThomson Learning
Publication statusPublished - 2001

Cite this

Gijsbrechts, E. (2001). Principles of pricing. In P. Kitchen, & T. Proctor (Eds.), The Informed Students Guide to Marketing Thomson Learning.