Private labels (Own Brands) in the Grocery Sector: Competition Concerns and Treatment in EU Competition Law

V.I. Daskalova

Private labels (Own Brands) in the Grocery Sector: Competition Concerns and Treatment in EU Competition Law

V.I. Daskalova

Research output: Working paper › Discussion paper › Other research output

Abstract

The goal of this paper is to give a comprehensive overview of the competition law issues that might arise in the context of private labels. The paper is divided into two parts: first, it contextualizes the claims related to the welfare effects of the introduction and continued presence of private labels. It shows that private labels may lead to a reduction in consumer welfare and discusses the practices and conditions that might lead to this negative outcome. The second part of the paper sketches the applicable legal framework under EU competition law as it may apply to the practices mentioned. The paper concludes with a discussion of the challenges for the effective treatment of harm arising from the retailer practices associated with private labels.

Original language	English
Place of Publication	Tilburg
Publisher	TILEC
Number of pages	36
Volume	2012-002
Publication status	Published - 2012

Publication series

Name	TILEC Discussion Paper
Volume	2012-002

Keywords

private labels
own brands
supermarkets
EU competition law
foreclosure
intellectual property
buyer power.

Access to Document

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1981958

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Cite this

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title = "Private labels (Own Brands) in the Grocery Sector: Competition Concerns and Treatment in EU Competition Law",

abstract = "The goal of this paper is to give a comprehensive overview of the competition law issues that might arise in the context of private labels. The paper is divided into two parts: first, it contextualizes the claims related to the welfare effects of the introduction and continued presence of private labels. It shows that private labels may lead to a reduction in consumer welfare and discusses the practices and conditions that might lead to this negative outcome. The second part of the paper sketches the applicable legal framework under EU competition law as it may apply to the practices mentioned. The paper concludes with a discussion of the challenges for the effective treatment of harm arising from the retailer practices associated with private labels.",

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N2 - The goal of this paper is to give a comprehensive overview of the competition law issues that might arise in the context of private labels. The paper is divided into two parts: first, it contextualizes the claims related to the welfare effects of the introduction and continued presence of private labels. It shows that private labels may lead to a reduction in consumer welfare and discusses the practices and conditions that might lead to this negative outcome. The second part of the paper sketches the applicable legal framework under EU competition law as it may apply to the practices mentioned. The paper concludes with a discussion of the challenges for the effective treatment of harm arising from the retailer practices associated with private labels.

AB - The goal of this paper is to give a comprehensive overview of the competition law issues that might arise in the context of private labels. The paper is divided into two parts: first, it contextualizes the claims related to the welfare effects of the introduction and continued presence of private labels. It shows that private labels may lead to a reduction in consumer welfare and discusses the practices and conditions that might lead to this negative outcome. The second part of the paper sketches the applicable legal framework under EU competition law as it may apply to the practices mentioned. The paper concludes with a discussion of the challenges for the effective treatment of harm arising from the retailer practices associated with private labels.

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KW - own brands

KW - supermarkets

KW - EU competition law

KW - foreclosure

KW - intellectual property

KW - buyer power.

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T3 - TILEC Discussion Paper

BT - Private labels (Own Brands) in the Grocery Sector

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