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Private labels: The brands of the future
Kristopher Keller
Center Ph. D. Students
Research Group: Marketing
Research output
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Thesis
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Doctoral Thesis
1499
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Dive into the research topics of 'Private labels: The brands of the future'. Together they form a unique fingerprint.
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Keyphrases
Private Label
100%
Retailers
33%
National Brands
22%
Fourth Chapter
11%
Product Category
11%
Marketing Mix
11%
Performance Implications
11%
Marketing Conduct
11%
Marketing Effectiveness
11%
Rebranding
11%
Brand Strength
11%
Umbrella Branding
11%
Multiple Categories
11%
Category-specific
11%
Social Sciences
Theses
100%
Brand Name
50%