Pro-active product service strategies: An application in the European health market

R.T. Frambach, M.E.T. Wels, A. Gündlach

    Research output: Contribution to journalArticleScientificpeer-review

    Original languageEnglish
    Pages (from-to)341-352
    Number of pages12
    JournalIndustrial Marketing Management
    Volume26
    Issue number4
    Publication statusPublished - 1997

    Cite this

    Frambach, R. T., Wels, M. E. T., & Gündlach, A. (1997). Pro-active product service strategies: An application in the European health market. Industrial Marketing Management, 26(4), 341-352.
    Frambach, R.T. ; Wels, M.E.T. ; Gündlach, A. / Pro-active product service strategies : An application in the European health market. In: Industrial Marketing Management. 1997 ; Vol. 26, No. 4. pp. 341-352.
    @article{153932df35ef49f98e7109f4f2b3f3f2,
    title = "Pro-active product service strategies: An application in the European health market",
    author = "R.T. Frambach and M.E.T. Wels and A. G{\"u}ndlach",
    note = "Pagination: 12",
    year = "1997",
    language = "English",
    volume = "26",
    pages = "341--352",
    journal = "Industrial Marketing Management: An International Journal of Industrial Marketing and Marketing Research",
    issn = "0019-8501",
    publisher = "Elsevier Science Inc.",
    number = "4",

    }

    Frambach, RT, Wels, MET & Gündlach, A 1997, 'Pro-active product service strategies: An application in the European health market' Industrial Marketing Management, vol. 26, no. 4, pp. 341-352.

    Pro-active product service strategies : An application in the European health market. / Frambach, R.T.; Wels, M.E.T.; Gündlach, A.

    In: Industrial Marketing Management, Vol. 26, No. 4, 1997, p. 341-352.

    Research output: Contribution to journalArticleScientificpeer-review

    TY - JOUR

    T1 - Pro-active product service strategies

    T2 - An application in the European health market

    AU - Frambach, R.T.

    AU - Wels, M.E.T.

    AU - Gündlach, A.

    N1 - Pagination: 12

    PY - 1997

    Y1 - 1997

    M3 - Article

    VL - 26

    SP - 341

    EP - 352

    JO - Industrial Marketing Management: An International Journal of Industrial Marketing and Marketing Research

    JF - Industrial Marketing Management: An International Journal of Industrial Marketing and Marketing Research

    SN - 0019-8501

    IS - 4

    ER -