Pro-active product service strategies: An application in the European health market

R.T. Frambach, M.E.T. Wels, A. Gündlach

    Research output: Contribution to journalArticleScientificpeer-review

    118 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)341-352
    Number of pages12
    JournalIndustrial Marketing Management
    Volume26
    Issue number4
    Publication statusPublished - 1997

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