Original language | English |
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Pages (from-to) | 341-352 |
Number of pages | 12 |
Journal | Industrial Marketing Management |
Volume | 26 |
Issue number | 4 |
Publication status | Published - 1997 |
Pro-active product service strategies: An application in the European health market
R.T. Frambach, M.E.T. Wels, A. Gündlach
Research output: Contribution to journal › Article › Scientific › peer-review
130
Citations
(Scopus)