Pro-active product service strategies: An application in the European health market

R.T. Frambach, M.E.T. Wels, A. Gündlach

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	341-352
Number of pages	12
Journal	Industrial Marketing Management
Volume	26
Issue number	4
Publication status	Published - 1997

Cite this

@article{153932df35ef49f98e7109f4f2b3f3f2,

title = "Pro-active product service strategies: An application in the European health market",

author = "R.T. Frambach and M.E.T. Wels and A. G{\"u}ndlach",

note = "Pagination: 12",

year = "1997",

language = "English",

volume = "26",

pages = "341--352",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier Inc.",

number = "4",

}