| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 9th International Research Seminar in Marketing |
| Place of Publication | Aix en Provence, France |
| Publisher | Institut d'Administration des Entreprises (IAE Aix) |
| Publication status | Published - 1982 |
| Externally published | Yes |
Problems and potential of multiproduct marketing model building
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional