Product characteristics used by the management in new-product development versus those used by the consumer in making a choice

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationPerspectives on marketing management
Place of PublicationChichester
PublisherWiley
Pages277-290
Volume2
Publication statusPublished - 1992

Publication series

Name
Volume2

Cite this

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title = "Product characteristics used by the management in new-product development versus those used by the consumer in making a choice",
author = "M.J.W. Stokmans",
year = "1992",
language = "English",
volume = "2",
publisher = "Wiley",
pages = "277--290",
booktitle = "Perspectives on marketing management",

}

Product characteristics used by the management in new-product development versus those used by the consumer in making a choice. / Stokmans, M.J.W.

Perspectives on marketing management. Vol. 2 Chichester : Wiley, 1992. p. 277-290.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

TY - CHAP

T1 - Product characteristics used by the management in new-product development versus those used by the consumer in making a choice

AU - Stokmans, M.J.W.

PY - 1992

Y1 - 1992

M3 - Chapter

VL - 2

SP - 277

EP - 290

BT - Perspectives on marketing management

PB - Wiley

CY - Chichester

ER -