Product characteristics used by the management in new-product development versus those used by the consumer in making a choice

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Original language	English
Title of host publication	Perspectives on marketing management
Place of Publication	Chichester
Publisher	Wiley
Pages	277-290
Volume	2
Publication status	Published - 1992

Name
Volume	2

Cite this

@inbook{7ca17a78f65e41fb9cfbebad88c34a53,

title = "Product characteristics used by the management in new-product development versus those used by the consumer in making a choice",

author = "M.J.W. Stokmans",

year = "1992",

language = "English",

volume = "2",

publisher = "Wiley",

pages = "277--290",

booktitle = "Perspectives on marketing management",

}