Product differentiation and preference predictability

B.G.C. Dellaert, C. Chiem, B. Skiera

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationMarketing and Competition in the Information Age. Proceedings of the 28th Annual Conference of the European Marketing Academy
    EditorsL. Hildebrandt, W. Plinke
    Place of PublicationBerlin
    PublisherHumboldt University
    PagesCD Rom
    Publication statusPublished - 1999

    Cite this

    Dellaert, B. G. C., Chiem, C., & Skiera, B. (1999). Product differentiation and preference predictability. In L. Hildebrandt, & W. Plinke (Eds.), Marketing and Competition in the Information Age. Proceedings of the 28th Annual Conference of the European Marketing Academy (pp. CD Rom). Humboldt University.