Product differentiation and preference predictability

B.G.C. Dellaert; C. Chiem; B. Skiera

Product differentiation and preference predictability

B.G.C. Dellaert, C. Chiem, B. Skiera

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Marketing and Competition in the Information Age. Proceedings of the 28th Annual Conference of the European Marketing Academy
Editors	L. Hildebrandt, W. Plinke
Place of Publication	Berlin
Publisher	Humboldt University
Pages	CD Rom
Publication status	Published - 1999

Cite this

@inbook{57f473cb39804f27bed529a7d5af8ab9,

title = "Product differentiation and preference predictability",

author = "B.G.C. Dellaert and C. Chiem and B. Skiera",

note = "Pagination: CD Rom",

year = "1999",

language = "English",

pages = "CD Rom",

editor = "L. Hildebrandt and W. Plinke",

booktitle = "Marketing and Competition in the Information Age. Proceedings of the 28th Annual Conference of the European Marketing Academy",

publisher = "Humboldt University",

}

Product differentiation and preference predictability. / Dellaert, B.G.C.; Chiem, C.; Skiera, B.
Marketing and Competition in the Information Age. Proceedings of the 28th Annual Conference of the European Marketing Academy. ed. / L. Hildebrandt; W. Plinke. Berlin: Humboldt University, 1999. p. CD Rom.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Product differentiation and preference predictability

AU - Dellaert, B.G.C.

AU - Chiem, C.

AU - Skiera, B.

N1 - Pagination: CD Rom

PY - 1999

Y1 - 1999

M3 - Chapter

SP - CD Rom

BT - Marketing and Competition in the Information Age. Proceedings of the 28th Annual Conference of the European Marketing Academy

A2 - Hildebrandt, L.

A2 - Plinke, W.

PB - Humboldt University

CY - Berlin

ER -