Product entry timing in dual distribution channels

The case of the movie industry

A. Prasad, B.J.J.A.M. Bronnenberg, V. Mahajan

Research output: Contribution to journalArticleScientificpeer-review

114 Downloads (Pure)
Original languageEnglish
JournalReview of marketing science
Volume2
Issue number1
Publication statusPublished - 2004
Externally publishedYes

Cite this

@article{24622ed5638d407da6bc66e04de043c0,
title = "Product entry timing in dual distribution channels: The case of the movie industry",
author = "A. Prasad and B.J.J.A.M. Bronnenberg and V. Mahajan",
year = "2004",
language = "English",
volume = "2",
journal = "Review of marketing science",
issn = "1546-5616",
publisher = "Walter de Gruyter GmbH",
number = "1",

}

Product entry timing in dual distribution channels : The case of the movie industry. / Prasad, A.; Bronnenberg, B.J.J.A.M.; Mahajan, V.

In: Review of marketing science, Vol. 2, No. 1, 2004.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Product entry timing in dual distribution channels

T2 - The case of the movie industry

AU - Prasad, A.

AU - Bronnenberg, B.J.J.A.M.

AU - Mahajan, V.

PY - 2004

Y1 - 2004

M3 - Article

VL - 2

JO - Review of marketing science

JF - Review of marketing science

SN - 1546-5616

IS - 1

ER -