Product entry timing in dual distribution channels: The case of the movie industry

A. Prasad, B.J.J.A.M. Bronnenberg, V. Mahajan

Research output: Contribution to journalArticleScientificpeer-review

157 Downloads (Pure)
Original languageEnglish
JournalReview of marketing science
Volume2
Issue number1
Publication statusPublished - 2004
Externally publishedYes

Cite this