Product entry timing in dual distribution channels: The case of the movie industry

A. Prasad, B.J.J.A.M. Bronnenberg, V. Mahajan

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@article{24622ed5638d407da6bc66e04de043c0,

title = "Product entry timing in dual distribution channels: The case of the movie industry",

author = "A. Prasad and B.J.J.A.M. Bronnenberg and V. Mahajan",

year = "2004",

language = "English",

volume = "2",

journal = "Review of marketing science",

issn = "1546-5616",

publisher = "Walter de Gruyter GmbH",

number = "1",

}