| Original language | English |
|---|---|
| Journal | Review of marketing science |
| Volume | 2 |
| Issue number | 1 |
| Publication status | Published - 2004 |
| Externally published | Yes |
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Product entry timing in dual distribution channels: The case of the movie industry
- A. Prasad
- , B.J.J.A.M. Bronnenberg
- , V. Mahajan
Research output: Contribution to journal › Article › Scientific › peer-review
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