Product evaluation as a function of consumer type and usage situation

M.Y. Eimers, R. Pieters, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

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Original language	English
Title of host publication	Psychology and Economics
Editors	G. Antonides, W.F. van Raaij, S. Maital
Place of Publication	Chichester
Publisher	John Wiley & Sons Ltd
Pages	63-79
Publication status	Published - 1996

Access to Document

@inbook{d94fd2d807854a8f8fb1285be16f87d1,

title = "Product evaluation as a function of consumer type and usage situation",

author = "M.Y. Eimers and R. Pieters and T.M.M. Verhallen",

year = "1996",

language = "English",

pages = "63--79",

editor = "G. Antonides and {van Raaij}, W.F. and S. Maital",

booktitle = "Psychology and Economics",

publisher = "John Wiley & Sons Ltd",

}