Product evaluation as a function of consumer type and usage situation

M.Y. Eimers, R. Pieters, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

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Original languageEnglish
Title of host publicationPsychology and Economics
EditorsG. Antonides, W.F. van Raaij, S. Maital
Place of PublicationChichester
PublisherJohn Wiley & Sons Ltd
Publication statusPublished - 1996

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