Product evaluation as a function of consumer type and usage situation

Y.M. Eimers, R.G.M. Pieters, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

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Original languageEnglish
Title of host publicationIntegrating views on economic behavior
Subtitle of host publicationIAREP/SABE Conference, Erasmus University, Rotterdam, July 10-13, 1994
EditorsG. Antonides, W.F. van Raaij
Place of PublicationRotterdam
PublisherErasmus University
Pages32-50
Publication statusPublished - 1994

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