Product evaluation as a function of consumer type and usage situation

Y.M. Eimers, R.G.M. Pieters, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

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Original language	English
Title of host publication	Integrating views on economic behavior
Subtitle of host publication	IAREP/SABE Conference, Erasmus University, Rotterdam, July 10-13, 1994
Editors	G. Antonides, W.F. van Raaij
Place of Publication	Rotterdam
Publisher	Erasmus University
Pages	32-50
Publication status	Published - 1994

Access to Document

@inproceedings{1b561b4c91954dbd8c12fb8cea394660,

title = "Product evaluation as a function of consumer type and usage situation",

author = "Y.M. Eimers and R.G.M. Pieters and T.M.M. Verhallen",

year = "1994",

language = "English",

pages = "32--50",

editor = "G. Antonides and {van Raaij}, W.F.",

booktitle = "Integrating views on economic behavior",

publisher = "Erasmus University",

}

Product evaluation as a function of consumer type and usage situation. / Eimers, Y.M.; Pieters, R.G.M.; Verhallen, T.M.M.
Integrating views on economic behavior: IAREP/SABE Conference, Erasmus University, Rotterdam, July 10-13, 1994. ed. / G. Antonides; W.F. van Raaij. Rotterdam: Erasmus University, 1994. p. 32-50.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional