Product perception and preference in consumer decision-making

H.M.J.J. Snelders, M.J.W. Stokmans

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationCorrespondence analysis in the social sciences
Subtitle of host publicationRecent developments and applications
Place of PublicationLondon
PublisherAcademic Press
Publication statusPublished - 1994

Cite this

Snelders, H. M. J. J., & Stokmans, M. J. W. (1994). Product perception and preference in consumer decision-making. In Correspondence analysis in the social sciences: Recent developments and applications (pp. 324-349). Academic Press.