Product Trials: The Effects of Direct Experience on Product Evaluation

I.M. de Groot

Research output: ThesisDoctoral Thesis

216 Downloads (Pure)
Original languageEnglish
QualificationDoctor of Philosophy
Supervisors/Advisors
  • van Raaij, Fred, Promotor
  • Antonides, G., Promotor, External person
Award date2 Jun 2003
Place of PublicationRotterdam
Publisher
Print ISBNs909016913X
Publication statusPublished - 2003

Cite this

de Groot, I. M. (2003). Product Trials: The Effects of Direct Experience on Product Evaluation. Optima Grafische Communicatie.