Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions

Frans Folkvord; Elze Roes; Kirsten Bevelander

doi:10.1186/s12889-020-09779-y

Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions

Frans Folkvord, Elze Roes, Kirsten Bevelander

Language, Communication and Cognition

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Journal	BMC Public Health
DOIs	https://doi.org/10.1186/s12889-020-09779-y
Publication status	Published - Dec 2020

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10.1186/s12889-020-09779-y

Cite this

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title = "Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions",

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issn = "1471-2458",

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AU - Bevelander, Kirsten

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