Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions

Frans Folkvord; Elze Roes; Kirsten Bevelander

doi:10.1186/s12889-020-09779-y

Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions

Frans Folkvord
, Elze Roes
, Kirsten Bevelander

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Journal	BMC Public Health
DOIs	https://doi.org/10.1186/s12889-020-09779-y
Publication status	Published - Dec 2020

Access to Document

10.1186/s12889-020-09779-y

Cite this

@article{58624d7ae5564c0db64b62123ffe79e4,

title = "Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions",

author = "Frans Folkvord and Elze Roes and Kirsten Bevelander",

year = "2020",

month = dec,

doi = "10.1186/s12889-020-09779-y",

language = "English",

journal = "BMC Public Health",

issn = "1471-2458",

publisher = "BMC",

}

TY - JOUR

T1 - Promoting healthy foods in the new digital era on Instagram

T2 - an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions

AU - Folkvord, Frans

AU - Roes, Elze

AU - Bevelander, Kirsten

PY - 2020/12

Y1 - 2020/12

U2 - 10.1186/s12889-020-09779-y

DO - 10.1186/s12889-020-09779-y

M3 - Article

SN - 1471-2458

JO - BMC Public Health

JF - BMC Public Health

ER -