Protecting brands: how to respond on adverse brand publicity

D.I. de Raaf

    Research output: ThesisDoctoral Thesis

    Original languageEnglish
    QualificationDoctor of Philosophy
    Supervisors/Advisors
    • van Raaij, Fred, Promotor
    Place of PublicationTilburg
    Publisher
    Print ISBNs9090138099
    Publication statusPublished - 2000

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