Protecting brands

how to respond on adverse brand publicity

D.I. de Raaf

    Research output: ThesisDoctoral ThesisScientific

    Original languageEnglish
    QualificationDoctor of Philosophy
    Supervisors/Advisors
    • van Raaij, Fred, Promotor
    Place of PublicationTilburg
    Publisher
    Print ISBNs9090138099
    Publication statusPublished - 2000

    Cite this

    de Raaf, D. I. (2000). Protecting brands: how to respond on adverse brand publicity. Tilburg: Van Spaendonck.
    de Raaf, D.I.. / Protecting brands : how to respond on adverse brand publicity. Tilburg : Van Spaendonck, 2000. 170 p.
    @phdthesis{240d24bfe1b7425faf74dff703f189ff,
    title = "Protecting brands: how to respond on adverse brand publicity",
    author = "{de Raaf}, D.I.",
    note = "Pagination: 170",
    year = "2000",
    language = "English",
    isbn = "9090138099",
    publisher = "Van Spaendonck",

    }

    de Raaf, DI 2000, 'Protecting brands: how to respond on adverse brand publicity', Doctor of Philosophy, Tilburg.

    Protecting brands : how to respond on adverse brand publicity. / de Raaf, D.I.

    Tilburg : Van Spaendonck, 2000. 170 p.

    Research output: ThesisDoctoral ThesisScientific

    TY - THES

    T1 - Protecting brands

    T2 - how to respond on adverse brand publicity

    AU - de Raaf, D.I.

    N1 - Pagination: 170

    PY - 2000

    Y1 - 2000

    M3 - Doctoral Thesis

    SN - 9090138099

    PB - Van Spaendonck

    CY - Tilburg

    ER -

    de Raaf DI. Protecting brands: how to respond on adverse brand publicity. Tilburg: Van Spaendonck, 2000. 170 p.