| Original language | Dutch |
|---|---|
| Pages (from-to) | 4-7 |
| Journal | Mark It: Interuniversitair Marketing Magazine |
| Volume | 5 |
| Issue number | 4 |
| Publication status | Published - 1996 |
Psychologie en marketing
T.M.M. Verhallen
Research output: Contribution to journal › Article › Professional
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