Pulling the long tail of event management research

This paper comments on the analysis by Leung and Thomas (2021) on the role of specialist event journals in shaping the field of event management research. It agrees with their analysis of the distribution of papers, particularly in terms of the dominance of the English language, although it argues that a wider analysis of the literature reveals a wealth of non-English sources as well. It offers some thoughts on the driving forces behind the distribution of event management publications, including journal ranking systems, economic power and the advent of new information technologies. It argues that journals should act as curators and leaders in the field, helping to open new avenues for research.