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Purchase behavior of consumers in emerging markets
Bernadette van Ewijk
Center Ph. D. Students
Research Group: Marketing
Research output
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Thesis
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Doctoral Thesis
307
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Keyphrases
Brand Choice
100%
Purchase Behavior
100%
Local Brands
100%
Grocery
100%
Quality Uncertainty
100%
Selling
50%
Electronic Commerce
50%
China
50%
Large Set
50%
Price Elasticity
50%
Moderating Effect
50%
Line Length
50%
Marketing Mix
50%
Marketing Tools
50%
Brand Performance
50%
Brand Manager
50%
Brand Quality
50%
Socio-demographic Profile
50%
Chinese Consumers
50%
Most Important Issue
50%
Online Trends
50%
Sales Change
50%
Social Sciences
Emerging Market
100%
Sales
25%
China
25%
Chinese
25%
Price Elasticity
25%
Pricing
25%
Sociodemographics
25%
Marketing Instrument
25%
Economics, Econometrics and Finance
Emerging Economies
100%
Marketing Management
25%
Pricing
25%
Price Elasticity
25%
Sociodemographics
25%