Abstract
The moral disciplining theory proposes that people moralize
excessive innocent behavior to discipline others to behave in
ways that facilitate cooperation. However, such disciplining
might not always be effective. To solve this puzzle of ineffective
moralization we should think of puritanism in terms of moral
advertisement aimed at reputation management rather than
the manipulation of others.
excessive innocent behavior to discipline others to behave in
ways that facilitate cooperation. However, such disciplining
might not always be effective. To solve this puzzle of ineffective
moralization we should think of puritanism in terms of moral
advertisement aimed at reputation management rather than
the manipulation of others.
Original language | English |
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Article number | e296 |
Pages (from-to) | 28-29 |
Number of pages | 2 |
Journal | Behavioral and Brain Sciences |
Volume | 46 |
DOIs | |
Publication status | Published - 2023 |