Puritanism as moral advertisement helps solve the puzzle of ineffective moralization

    Research output: Contribution to journalReview articlepeer-review

    Abstract

    The moral disciplining theory proposes that people moralize
    excessive innocent behavior to discipline others to behave in
    ways that facilitate cooperation. However, such disciplining
    might not always be effective. To solve this puzzle of ineffective
    moralization we should think of puritanism in terms of moral
    advertisement aimed at reputation management rather than
    the manipulation of others.
    Original languageEnglish
    Article numbere296
    Pages (from-to)28-29
    Number of pages2
    JournalBehavioral and Brain Sciences
    Volume46
    DOIs
    Publication statusPublished - 2023

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