Abstract
This paper will mainly focus on the first research objective. It will start with a brief introduction of the study. Next, its research outcomes will be presented at length, and discussed. Finally, tentative conclusions will be drawn regarding the dimensionality of the RQ concept, and the fruitfulness of the RQ approach.
Original language | English |
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Pages (from-to) | 308-315 |
Journal | Corporate Reputation Review: an international journal |
Volume | 4 |
Issue number | 4 |
Publication status | Published - 2002 |