Rating or ranking for personal value measurement in cross-national research?

H. van Herk, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationEMAC Proceedings Vol. 4
EditorsD. Arnott
Place of PublicationWarwick
PublisherEuropean Marketing Academy
Pages2130-2136
Number of pages7
Publication statusPublished - 1997

Cite this

van Herk, H., & Verhallen, T. M. M. (1997). Rating or ranking for personal value measurement in cross-national research? In D. Arnott (Ed.), EMAC Proceedings Vol. 4 (pp. 2130-2136). European Marketing Academy.