Ratings-based versus choice-based latent class conjoint models - An empirical comaprison

M. Vriens, H. Oppewal, M. Wedel

Research output: Contribution to journalArticleScientificpeer-review

27 Citations (Scopus)
Original languageEnglish
Pages (from-to)237-248
Number of pages11
JournalJournal of the Market Research Society
Volume40
Issue number3
Publication statusPublished - 1998

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