TY - UNPB
T1 - Reaching 50 Million Nanostores: Retail Distribution in Emerging Megacities
AU - Blanco, E.E.
AU - Fransoo, J.C.
PY - 2013
Y1 - 2013
N2 - With urbanization sprawling in emerging economies, retail opportunities abound. City structures, income distributions, and shopping patterns in emerging megacities are however very different from the ones we know from developed markets. One of the most dominant characteristics is the presence of millions of very small, family-owned and operated stores. We call these "nanostores". In this paper, we define and characterize these nanostores, and the associated logistics and channel strategies to reach them as the next opportunity in global retailing. We argue that structures and characteristics are fundamentally different of the developed economies organized big-box retail, and hence new research opportunities can be identified.
AB - With urbanization sprawling in emerging economies, retail opportunities abound. City structures, income distributions, and shopping patterns in emerging megacities are however very different from the ones we know from developed markets. One of the most dominant characteristics is the presence of millions of very small, family-owned and operated stores. We call these "nanostores". In this paper, we define and characterize these nanostores, and the associated logistics and channel strategies to reach them as the next opportunity in global retailing. We argue that structures and characteristics are fundamentally different of the developed economies organized big-box retail, and hence new research opportunities can be identified.
M3 - Working paper
T3 - BETA Working Paper Series
BT - Reaching 50 Million Nanostores: Retail Distribution in Emerging Megacities
PB - Technische Universiteit Eindhoven
CY - Eindhoven
ER -