TY - JOUR
T1 - Recruiting through advertising or employee referrals
T2 - Costs, yields, and the effects of geographical focus
AU - Rafaeli, A
AU - Hadomi, Ori
AU - Simons, Tal
PY - 2005
Y1 - 2005
N2 - Research on recruiting has generally considered the effects of recruiting source on employee tenure or performance, and has argued that formal employment ads are inferior to informal sources, notably employee referrals. We test two dimensions for evaluating the effects of recruiting sources on the recruiting process—cost per new hire and yield ratio. We also suggest a new dimension for distinguishing between different types of employment ads—geographical focus—which we define as the clarity and distinctiveness of the labour market that an ad is likely to reach. Geographically focused ads are shown to cost less and yield more appropriate applicants than unfocused ads. Considering the cost, yield, and focus of ads can promote the effectiveness of recruiting processes. The study therefore has both practical applications and implications for further research on recruiting sources.
AB - Research on recruiting has generally considered the effects of recruiting source on employee tenure or performance, and has argued that formal employment ads are inferior to informal sources, notably employee referrals. We test two dimensions for evaluating the effects of recruiting sources on the recruiting process—cost per new hire and yield ratio. We also suggest a new dimension for distinguishing between different types of employment ads—geographical focus—which we define as the clarity and distinctiveness of the labour market that an ad is likely to reach. Geographically focused ads are shown to cost less and yield more appropriate applicants than unfocused ads. Considering the cost, yield, and focus of ads can promote the effectiveness of recruiting processes. The study therefore has both practical applications and implications for further research on recruiting sources.
U2 - 10.1080/13594320500183709
DO - 10.1080/13594320500183709
M3 - Article
SN - 1359-432X
VL - 14
SP - 355
EP - 366
JO - European Journal of Work and Organizational Psychology
JF - European Journal of Work and Organizational Psychology
IS - 4
ER -