Refining RFM-variables using ownership patterns and purchase reasons

A.A.A. Kuijlen, L. Paas

    Research output: Contribution to journalArticleScientificpeer-review

    Original languageEnglish
    JournalThe Journal of Database Marketing
    Volume5
    Issue number3
    Publication statusPublished - 1998

    Cite this

    @article{106b021861124c588cb160bf56fe4564,
    title = "Refining RFM-variables using ownership patterns and purchase reasons",
    author = "A.A.A. Kuijlen and L. Paas",
    year = "1998",
    language = "English",
    volume = "5",
    journal = "The Journal of Database Marketing",
    issn = "1350-2328",
    number = "3",

    }

    Refining RFM-variables using ownership patterns and purchase reasons. / Kuijlen, A.A.A.; Paas, L.

    In: The Journal of Database Marketing, Vol. 5, No. 3, 1998.

    Research output: Contribution to journalArticleScientificpeer-review

    TY - JOUR

    T1 - Refining RFM-variables using ownership patterns and purchase reasons

    AU - Kuijlen, A.A.A.

    AU - Paas, L.

    PY - 1998

    Y1 - 1998

    M3 - Article

    VL - 5

    JO - The Journal of Database Marketing

    JF - The Journal of Database Marketing

    SN - 1350-2328

    IS - 3

    ER -