Rejoinder for - Measuring short- and long-run promotional effectiveness on scanner data using persistence modelling

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	421-422
Journal	Applied Stochastic Models in Business and Industry
Volume	21
Issue number	4-5
Publication status	Published - 2005

Cite this

@article{190c929f8f7f4d37a5211b7fd99f4ee8,

title = "Rejoinder for - Measuring short- and long-run promotional effectiveness on scanner data using persistence modelling",

author = "M.G. Dekimpe and D.M. Hanssens and V. Nijs and J.E.B.M. Steenkamp",

year = "2005",

language = "English",

volume = "21",

pages = "421--422",

journal = "Applied Stochastic Models in Business and Industry",

issn = "1524-1904",

publisher = "John Wiley and Sons Ltd",

number = "4-5",

}

TY - JOUR

T1 - Rejoinder for - Measuring short- and long-run promotional effectiveness on scanner data using persistence modelling

AU - Dekimpe, M.G.

AU - Hanssens, D.M.

AU - Nijs, V.

AU - Steenkamp, J.E.B.M.

PY - 2005

Y1 - 2005

M3 - Article

SN - 1524-1904

VL - 21

SP - 421

EP - 422

JO - Applied Stochastic Models in Business and Industry

JF - Applied Stochastic Models in Business and Industry

IS - 4-5

ER -