Rejoinder for - The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects

H.J. van Heerde

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	407-408
Journal	Applied Stochastic Models in Business and Industry
Volume	21
Issue number	4-5
Publication status	Published - 2005

Cite this

@article{fbe5dc2f18de4c97abc7b54882212f47,

title = "Rejoinder for - The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects",

author = "{van Heerde}, H.J.",

year = "2005",

language = "English",

volume = "21",

pages = "407--408",

journal = "Applied Stocahstic Models in Business and Industry",

issn = "1524-1904",

publisher = "John Wiley and Sons Ltd",

number = "4-5",

}