Original language | English |
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Pages (from-to) | 407-408 |
Journal | Applied Stochastic Models in Business and Industry |
Volume | 21 |
Issue number | 4-5 |
Publication status | Published - 2005 |
Rejoinder for - The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects
H.J. van Heerde
Research output: Contribution to journal › Article › Scientific › peer-review
1
Citation
(Scopus)