Rejoinder for - The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects

H.J. van Heerde

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)407-408
JournalApplied Stochastic Models in Business and Industry
Volume21
Issue number4-5
Publication statusPublished - 2005

Cite this

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title = "Rejoinder for - The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects",
author = "{van Heerde}, H.J.",
year = "2005",
language = "English",
volume = "21",
pages = "407--408",
journal = "Applied Stocahstic Models in Business and Industry",
issn = "1524-1904",
publisher = "John Wiley and Sons Ltd",
number = "4-5",

}

Rejoinder for - The proper interpretation of sales promotion effects : supplement elasticities with absolute sales effects. / van Heerde, H.J.

In: Applied Stochastic Models in Business and Industry, Vol. 21, No. 4-5, 2005, p. 407-408.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Rejoinder for - The proper interpretation of sales promotion effects

T2 - supplement elasticities with absolute sales effects

AU - van Heerde, H.J.

PY - 2005

Y1 - 2005

M3 - Article

VL - 21

SP - 407

EP - 408

JO - Applied Stocahstic Models in Business and Industry

JF - Applied Stocahstic Models in Business and Industry

SN - 1524-1904

IS - 4-5

ER -