Relatiemarketing en de dynamiek van het 'psychologisch contract'

T.B.C. Poiesz

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

    Original languageDutch
    Title of host publicationPlatform themadossier relatiemarketing
    EditorsJ.P. van Doorn
    PublisherPlatform '95
    Pages125-129
    Publication statusPublished - 1996

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