| Original language | Dutch |
|---|---|
| Title of host publication | Platform themadossier relatiemarketing |
| Editors | J.P. van Doorn |
| Publisher | Platform '95 |
| Pages | 125-129 |
| Publication status | Published - 1996 |
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Relatiemarketing en de dynamiek van het 'psychologisch contract'
- T.B.C. Poiesz
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional