Repeated exposure to the thin ideal and implications for the self

Two weight loss program studies

A.K. Klesse, C. Goukens, K. Geyskens, K. de Ruyter

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Exposure to thin models results in self-esteem shifts that influence people's motivation to diet. This research study applies a goal perspective to explain the effect of exposure to thin models on dieters' motivation to lose weight. Two (one-week) weight loss program studies that included treatment conditions in which participants were repeatedly exposed to either a thin model or to control conditions with either a neutral dieting-related cue (Study 1) or a normal-sized model (Study 2) were conducted. Female participants who were exposed to the thin model perceived their dieting goals as less attainable, engaged in more goal-inconsistent behavior (i.e., consuming unhealthy snacks), and had less success losing weight. The effect of exposure to thin models on weight loss success is mediated specifically by the perceived attainability of the thin ideal.
Original languageEnglish
Pages (from-to)355-362
JournalInternational Journal of Research in Marketing
Volume29
Issue number4
Publication statusPublished - 2012

Fingerprint

Weight loss
Self-esteem
Diet

Cite this

Klesse, A.K. ; Goukens, C. ; Geyskens, K. ; de Ruyter, K. / Repeated exposure to the thin ideal and implications for the self : Two weight loss program studies. In: International Journal of Research in Marketing. 2012 ; Vol. 29, No. 4. pp. 355-362.
@article{4eb8056cc91f42f3b43a7df327a176a1,
title = "Repeated exposure to the thin ideal and implications for the self: Two weight loss program studies",
abstract = "Exposure to thin models results in self-esteem shifts that influence people's motivation to diet. This research study applies a goal perspective to explain the effect of exposure to thin models on dieters' motivation to lose weight. Two (one-week) weight loss program studies that included treatment conditions in which participants were repeatedly exposed to either a thin model or to control conditions with either a neutral dieting-related cue (Study 1) or a normal-sized model (Study 2) were conducted. Female participants who were exposed to the thin model perceived their dieting goals as less attainable, engaged in more goal-inconsistent behavior (i.e., consuming unhealthy snacks), and had less success losing weight. The effect of exposure to thin models on weight loss success is mediated specifically by the perceived attainability of the thin ideal.",
author = "A.K. Klesse and C. Goukens and K. Geyskens and {de Ruyter}, K.",
note = "Special Issue on Consumer Identities",
year = "2012",
language = "English",
volume = "29",
pages = "355--362",
journal = "International Journal of Research in Marketing",
issn = "0167-8116",
publisher = "Elsevier Science BV",
number = "4",

}

Repeated exposure to the thin ideal and implications for the self : Two weight loss program studies. / Klesse, A.K.; Goukens, C.; Geyskens, K.; de Ruyter, K.

In: International Journal of Research in Marketing, Vol. 29, No. 4, 2012, p. 355-362.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Repeated exposure to the thin ideal and implications for the self

T2 - Two weight loss program studies

AU - Klesse, A.K.

AU - Goukens, C.

AU - Geyskens, K.

AU - de Ruyter, K.

N1 - Special Issue on Consumer Identities

PY - 2012

Y1 - 2012

N2 - Exposure to thin models results in self-esteem shifts that influence people's motivation to diet. This research study applies a goal perspective to explain the effect of exposure to thin models on dieters' motivation to lose weight. Two (one-week) weight loss program studies that included treatment conditions in which participants were repeatedly exposed to either a thin model or to control conditions with either a neutral dieting-related cue (Study 1) or a normal-sized model (Study 2) were conducted. Female participants who were exposed to the thin model perceived their dieting goals as less attainable, engaged in more goal-inconsistent behavior (i.e., consuming unhealthy snacks), and had less success losing weight. The effect of exposure to thin models on weight loss success is mediated specifically by the perceived attainability of the thin ideal.

AB - Exposure to thin models results in self-esteem shifts that influence people's motivation to diet. This research study applies a goal perspective to explain the effect of exposure to thin models on dieters' motivation to lose weight. Two (one-week) weight loss program studies that included treatment conditions in which participants were repeatedly exposed to either a thin model or to control conditions with either a neutral dieting-related cue (Study 1) or a normal-sized model (Study 2) were conducted. Female participants who were exposed to the thin model perceived their dieting goals as less attainable, engaged in more goal-inconsistent behavior (i.e., consuming unhealthy snacks), and had less success losing weight. The effect of exposure to thin models on weight loss success is mediated specifically by the perceived attainability of the thin ideal.

M3 - Article

VL - 29

SP - 355

EP - 362

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

SN - 0167-8116

IS - 4

ER -